EA chapter 3

"Everything and Argument" chapter three describes arguments based on character or better known as Ethos. It first illustrates how the head of India's Tata Motors unveiled Nano, which is said to be the worlds cheapest car, just under 2500. There marketing strategy for selling it is to what your though of the cars character will be. It will be "dependable, safe, fuel efficient, and low and on emissions."Focusing on these great aspects of the car could really benefit there profits, which Tata Motors really seems to hit on the head. It also appeals to the many of the beliefs today about car emissions and lowering them for the better of the environment. They focus on these values to demise the reason the car is so cheap including the windows are manual, there is no air conditioning, and the bodywork is made of sheet metal and plastic. The Nano car really appeals to our Ethos and that is how the marketing strategy also relates. Arguments can be soley based on character work. When ignorant about a subject, we look to professionals in the subject to advise us from doctors to lawyers to pastors. Arguments about character will identify three claims usually from a person who does or does not have the authority to speak to this issue. Also a person who is or is not trustworthy on the issue and a person who does or does not have good motives for addressing this subject. All three of these claims all direct towards what people look at when arguments are based on character work.